The stock of Izea Inc (NASDAQ:IZEA) closed at $5.20 losing 10.34% in yesterday’s trading session. Izea has proceeded to make an announcement regarding the content solution subscriptions for the small-to-medium businesses. The passage of time is pulling a long with numerous changes and that is compelling most of the businesses to come up with brands by behaving more like publishers. And that is without paying much attention to sector or size according to the Founder and CEO of IZEA, Ted Murphy.
Most of the consumers will most probably be looking forward to witnessing a steady stream of blog posts and social media updates from reputable brands though it is critical to point out that a few organizations have the capacity to deliver high-quality content on a frequent basis.
The whole matter about producing scalable content is even more challenging for the smaller companies with smaller budgets and limited creative resources. If everything goes according to plan, IZEA’s SMB Solutions Group will be the one to look out for such organizations and that will be with a streamlined, subscription-based offering which will most probably start from as low as $1,750 per month with an annual commitment.
According to a 2016 study that was conducted by Content Marketing Institute, it was clear that about 77% of B2C marketers were looking forward to producing more content year-over-year. But 46% of those marketers took the strong standpoint that the most challenging part was the one about the production of content in a consistent way.
The company’s spokesperson opined, “Many companies fail to create content on a regular basis, which has a negative effect on content marketing success. According to HubSpot, companies that publish 16 blog posts or more per month get almost three-and-a-half times more traffic than companies that publish four or less monthly posts.”
An expert following closely on the most recent developments termed the ongoing production of quality assets the backbone of any content marketing strategy adding that it was an absolute necessity for marketing automation platforms such as HubSpot, Salesforce Pardot, Marketo and SharpSpring.