Quad/Graphics, Inc. (NYSE:QUAD) reported it has bought Ivie & Associates, a major marketing services provider. The business combination establishes a powerful marketing offering that addresses clients’ growing need for marketing spend effectiveness and enhanced process efficiency. The combined product, fueled by both firms’ talent, technology and expertise, will provide customers unparalleled scale for integrated execution, onsite marketing services and expanded subject matter expertise in media, creative and digital.
Joel Quadracci, the CEO, President and Chairman of Quad/Graphics, expressed that they are delighted to welcome Ivie to their family. This deal brings together two extremely-revered firms with best-in-class features that are extremely complementary. Ivie is a pioneer in business process outsourcing and customized marketing, and Quad, together with their BlueSoHo business, is a pioneer in workflow process optimization and content production.
Quadracci added that they have worked together for several years and have come to appreciate Ivie’s customer-focused model. As a combined firm, they have the opportunity to get an edge in onsite marketing solutions market with over 1,200 professionals committed to marketing execution and content creation at over 70 client sites. For customers who engage their onsite marketing solutions system, their employees serve as a usual extension of a customer’s internal marketing unit and fulfill conventional agency executional roles while even offering production efficiencies at scale.
Ivie expressed that they share a trusted and long association that has led in Quad producing premium-quality products for them for many years. They are assured in the value they are creating for all their stakeholders via this business combination. Their associates serve alongside their customers and excel in marketing implementation, delivering YoY results for their clients. Their teams and associates grow as their clients grow. They know the value of team and family collaboration and spirit. He is confident that Quad presents this same spirit and their firms are even stronger together.