My Size Inc (TLV:MYSZ) innovative measurement technology held at CES in Las Vegas received a huge response. The creator and developer of Smartphone measurement applications successfully concluded the three days’ session on January 9 through 11. The company is expecting continued interest in the coming days from potential customers and also from tech media, and apparel.
MySizeID is the revolutionary patented body measurement technology by My Size which has been designed to transform the way in which apparel is purchased on the internet. The whole thing has been unveiled at CES with a video demonstrating the benefits and capabilities of MySizeID to the online retailers.
According to Ronen Luzon, CEO, My Size, its patented innovative technology –MySizeID has been received with excitement and enthusiasm during the first three days of demonstration of CES. He further added that the booth of the company was visited by a large number of online retailers who wanted to improve the shopping experience for their customers. Luzon related that they had meetings and even highly productive discussions with major retailers in the world at the CES.
According to Luzon, the retailers are well aware that their customers prefer online shopping and want to make a purchase that is just of perfect size the first time they order which is where MySizeID can be a turning point providing the key to unlock the further growth in the multi-billion dollar online apparel market. Luzon said that simultaneously MySizeID will improve the economics for retailers and also give the consumers a more satisfying shopping experience.
My Size To Address Uncertainty Around Fit And Size
Luzon stated that in an online clothing market which is estimated to have a value beyond $72 billion in the US alone, around 70% apparel returns are because of size issues whereas 32% of shoppers simply do not prefer buying apparels online because of uncertainty around fit and size. The CEO of My Size explained that his company has the technology that addresses this weakness in the e-commerce economy and Luzon believes that the solutions from his company will deliver clear financial results to its customers.