Trade Desk Inc (NASDAQ:TTD) posted financial report for its fourth quarter closed December 31, 2017. Jeff Green, the Founder and CEO, expressed that the fourth quarter was remarkable for the company and a capstone to an exceptional 2017. For the year, they exceled gross spend of $1.55 billion on their platform, surged revenue 52% to over $308 million and generated adjusted EBITDA of over $95 million.
The CEO of Trade Desk added that their objective has always been to alter the way advertising is purchased on their software platform and 2017 was a year of strong strides toward that objective. Exiting the year, they had more of the leading brands across the world spending on their platform than earlier as they recognize they are the sole purely independent platform purchasing media at scale, demonstrably, across digital devices and channels.
They also invested more into product development and technology than they ever have before to help lead their next stage of development in the imminent years. They anticipate 2018 to be another promising year for the firm as they continue to witness great momentum in the acceptance of programmatic advertising on their platform worldwide.
The CEO of Trade Desk, Mr. Green stated that they closed 2017 with robust momentum with more clients and more spend on increasingly number of channels than ever before. This year is off to a promising start. For 2018, they anticipate gross spend on their platform to be minimum $2.1 billion and revenue to be minimum $403 million.
In the upcoming year, they are introducing an improved user experience on their platform depending on data visualization and they are launching strong media planning tools that are set to use their data to model top campaigns. Moreover, they are doing incremental investments in high opportunity areas including Connected TV, mobile, international expansion, and establishing a safer programmatic environment.